Discover a Marketing secret that
Casinos have been using for years...

That's right! Since the early 90's, the casino's marketing departments have been releasing commemorative casino chips for anniversaries, headliners, events and holidays. Not only has an exciting new collectible hobby been born but I have stumbled upon an incredibly effective way to market myself and my businesses.

My name is David Harber and together with my wife Debbie we own the internet's first and largest collectible limited edition casino chip brokerage: Cheques in the Mail, Inc. We've been online since 1995 and during that time I've bought scores of marketing products... some awesome, some junk... some worked, some didn't... some I shared with others, some I kept to myself.

Here's one that I'm going to share with you...

I speak from experience, this is a marketing tool that's proven itself just so incredibley effective. Would you believe that we've been selling chips for all these years yet It wasn't till only recently that we made our first business card chip? They'd been right there under my nose all this time. Once they were made and I started giving them out I saw the incredible power they had to market my business and my websites. In retrospect, how could I have been so blind?

Chances are you already give clients, customers or prospects your business card. Ever thought where a majority of these cards end up? Unfortunately, it's the garbage can. Here's your chance to make a colorful, exciting & memorable first impression. Entice people with a stylish professional image rather than the usual boring one. Our powerful promotional chips will get you noticed and will become your dream networking tool. Hand someone your personalized mini-billboard and you will most definitely be remembered. ... and a casino chip will NOT be thrown into the trash.

"Thank you for the customized chips. Both service and artwork on my order were superior. The process went without a hitch from the idea stage through completion and delivery of the chips. I was kept abreast at the speed of light (through timely emails) on the progress of my order. All my inquiries were answered thoroughly and professionally. To my great satisfaction, they even improved upon my suggested graphics for the chip. I can't imagine a more appropriate novelty item for advertising of any gaming-related business than a customized chip. It's a natural. I highly recommend the services of Dave and Debbie ." David "Cinch" Hench Lexington, Kentucky

Here's how it all started...

Back in '98 our daughter was about to be born. We were in a stationary store pondering over which birth announcement we should purchase and send out to our family and friends. Then it hit me like a ton of bricks! What if we had a casino chip made to annouce her birth? After all, selling casino chips was our livlihood so it seemed like the perfect announcement.

There are three major companies that manufacture chips so I chose one and presented my idea to the president. He loved it and gave me a nice price break on the artwork, production costs and most importantly allowed me to order a smaller quantity than a typical casino order.

We made 402 of them. Why 402 you ask? Our daughter Alexi was born on April 2nd (04/02). We gave them out to just about everyone we could think of including 200 of our best chip collector customers.

They went over great! In fact many people asked if we could have a chip made for them too. I went back to the company and asked if I could keep the ball rolling and make chips for our friends and customers. They agreed.

Over the next three years from word of mouth with absolutely no advertising we made chips for people that ranged from business card chips, to retirement party chips to wedding announcements. Everyone that had a chip made had great results to report.

Hmmm... maybe there's something to this customized casino chip idea we thought...

Our first commercial custom chip venture went up in November of 2001, a site called WeddingChips.com. We target couples getting married in Las Vegas to give the chips out as wedding favors. There are 125,000 weddings in Las Vegas each year and the city has been dubbed the "Wedding Capitol of the World". With Vegas also being the "Gaming Capital of the World" we believe our chips make the "Perfect Las Vegas Wedding Favor".

It wasn't long before these customized wedding chips sales surpassed the collectible casino chips we were selling on the secondary market to chip collectors. Not only that, we felt blessed that we were providing a product that was just so appreciated by the bridal couples and their guests. Our customers praised both our product and the way that we treated them. After all, being seasoned business owners we knew a thing or two about providing excellent customer service. But perhaps you'll find out that for yourself soon enough!

"Dillard's is trying a new marketing approach at the Bridal Spectacular. We just know the promotional chip will set us apart from the other vendors and bring more bridal business into the store following the show. Not only is this a fun promotion but it also provides us a unique method to track the effectiveness of this marketing approach. Dave and Debbie were fantastic to work with. They helped design the chip, priced them reasonably and got them to us quickly. They were always available to answer any questions we had. Our thanks to them for all that they did." Toby Kleinman, Las Vegas Nevada Wedding Registry Consultant, Dillards

So what makes our customized casino chips such an effective marketing tool?

First and foremost they are a unique business card. Most of the people that you give them to will have never seen anything like them. The words "I'm the one that gave you the chip" will remind anyone you've given one to exactly who you are.

They are a great networking tool and conversation piece. It's much easier to approach someone new when you are giving them a gift. Especially a gift that you know will spark a conversation.

They're small. It's easy for the recipient to slip the chip into their pocket yet it's so different that it'll be kept for years to come. Each time it's stumbled upon, you'll be thought of.

They're attractive and colorful. With a full edge to edge color bleed and the ability to print on the side of the chip, you're talking about a miniature work of art on a slightly larger silver dollar sized disc.

They're the weight and size of real casino chips. These aren't a cheap plastic chip like you use in your home poker games. They are 39 mm and 10 grams, made of ceramic. Sure, if you hit 'em with a hammer they'll break but understand that they're tough, they're heavy, they're durable and they are the exact same identical chips that withstand years of use on casino table games around the World.

Not only will they help you meet someone new but you can give 'em out as a seasonal or special gift. Here's the Christmas/Holiday card chip we sent out in 2002. Place them with a product that you are delivering. Stick 'em in an envelope and send 'em to your most special customers. Make a money-off coupon out of them. There are so many possibilities.

"I had a business card chip made to advertise my web site. It turned out to be a great way to call attention to what I was doing there. Unlike a paper business card, people don't throw the chip away, they keep it and actually show it to others because of it's novelty. I would recommend this kind of advertising to anyone looking for a unique method of getting their message across." Greg Susong, Wellington Kansas Webmaster, ChipGuide.com

So what should you put on your chip?

Our awesome graphic artists will create a unique work of art for you, designed specifically with your business in mind. We can incorporate your logo, your photo, your contact information, a drawing, whatever you like. Add a slogan, a strapline, a caption, a positioning statement, your USP, your website URL, a partial sentence telling people what you can do for them. Print a special discount on them. Are you aware of a market or a niche that might want a personalized keepsake? You are only limited by your imagination.

OK, So how much?

Let me say right up front that they are not inexpensive. You won't be giving them out like you to do your present business cards. However for that prospective client who has a potential long term lifetime value than the chips are extremely cost effective. They are a quality item that will attract better customers who are more willing to pay a fair price for your services.

If you were to order the chips on our weddingchips.com site with custom artwork, your cost would be much more. However, from our experience we know you will reorder these time and time again so we're willing to lower the price of your initial order down to slightly above our cost.

We'll design the chip to your exact specifications and include two more artwork revisions to ensure that it comes out perfect. We'll throw in all the set up fees and production costs. We'll make you 100 chips for $299.00 ($2.99/chip) or take advantage of our best offer and get 200 chips for $399.00 (that's less than $2.00/each!). Both sides of the chip will have the same image. Want the reverse of the chip to have different artwork image? We can do it for just $125.00 more. You'll soon need more and when you do we'll whip you up another batch for only $1.59/each (minimum reorder of 100 chips).

Here's my gift to you should you decide to make an investment in your business and have your own marketing chips made. I've put together an awesome collection of eBooks, software and valuable tools that have a value of well over $777.00! Click Here to take a look at some of the super products on this CD that you'll receive absolutely FREE with your paid order. Contained in this collection are some of the best internet marketing info products ever released. Over the years I've purchased a ton of marketing materials, many of which came with full resale rights. I've compiled them all into one jam-packed CD that will be mailed to you upon receipt of your marketing chips order. With your new business card chips and the great wisdom provided on this CD, there's nothing to stop your you and your business from propelling to greatness!

Our Iron-Clad 100% THIRTY-FULL-DAYS Complete Love it or Shove it Money Back Guarantee! "If anytime in the next 30 days you are not thoroughly convinced that your custom chips are a superb, high yield investment in your marketing arsenal simply drop them all back into the mail and we'll personally refund your money on the spot. No explanations will be necessary and no one will try to convince you into keeping them. YOU, and YOU alone will be the sole judge of their value."

Want some more info?

Fill in your name and email address and we will shoot you out a list of answers to our frequently asked questions, an order form and tell you how to get a sample chip if you would like to see and feel the quality of our unique product. Just for signing up we'll also show you how to download your own copy of one of the greatest marketing books ever written absolutely FREE. Your dream marketing tool is just six to eight weeks from completion.

Ready to order?

Click below to order and we'll contact you to discuss your chip. Any artwork or photos you'd like included, the fonts and word placement, the edge printing and the colors you'd like to use. Remember you get two more artwork revisions after your first to make sure your chip comes out just the way you want it.

OK, that's pretty much it. If you have any questions or concerns please don't hesitate to let us know. Feel free to call toll free or email us and we'll bend over backwards to help you in any way that we can. Hope to hear from you soon and again thanks for stopping by.

Best Regards,

Dave Harber
Cheques in the Mail, Inc.

P.S. Here's our business card chip

© Cheques in the Mail, Inc.
1421 N. Jones Blvd., #117 Las Vegas, NV 89108
800-668-CHIP [2447] (office) 800-466-5317 (fax)

info@lasvegas-chips.com

Website by David Harber ©2003